We saw a sharp spike of Reddit-related conversations across radio and broadcast markets, reaching more than 6,000 mentions on January 28, 2021, alone.Īs the velocity of the conversation continued to capture attention from every major news outlet, it became clear that Reddit’s response needed to be as meaningful as the moment the brand was having. We saw this embedded across multiple industries with publications like The Wall Street Journal profiling how the finance meme ‘We like the stock!’ spreads and amplifies on Reddit. ![]() In the weeks before the 2021 Super Bowl, the power of online communities to drive real-world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm.
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